Permit me to introduce you to the Word of God. Do tell us how a spoken word, an "it" in your words, can ride a horse, have eyes, have a head, wear a crown, wear a garment, etc... This should be interesting....
Rev 19:11 And I saw Heaven opened. And behold, a white horse! And He sitting on him was called Faithful and True. And in righteousness He judges and makes war.
Rev 19:12 And His eyes were like a flame of fire, and on His head many crowns. And He had a name written, one that no one knew except Himself.
Rev 19:13 And He had been clothed in a garment dipped in blood, and His name is called The Word of God.
Rev 19:14 And the armies in Heaven followed Him on white horses, clothed in fine linen, white and clean.
Rev 19:15 And out of His mouth goes a sharp sword, so that with it He should strike the nations. And He will shepherd them with a rod of iron. And He treads the winepress of the wine of the anger and of the wrath of Almighty God.
Rev 19:16 And He has on His garment, and on His thigh a name written, KING OF KINGS AND LORD OF LORDS.