According to the context, the Word is not God. The Word isn't the Creator in verses 2-3 and 9-10. Also the Word is described as a thing in 1 John 1:1-3. No one there in the Old Testament named the Word saying or doing anything. No one else talked about the "Word" as someone with God. Logos theology is incredibly weak.
John 1 (NIV)
1In the beginning was the Word, and the Word was with God, and the Word was God.
2He was with God in the beginning.
3Through him all things were made; without him nothing was made that has been made.
4In him was life, and that life was the light of all mankind.
5The light shines in the darkness, and the darkness has not overcome
a it.
6There was a man sent from God whose name was John.
7He came as a witness to testify concerning that light, so that through him all might believe.
8He himself was not the light; he came only as a witness to the light.
9The true light that gives light to everyone was coming into the world.
10He was in the world, and though the world was made through him, the world did not recognize him.