oops. Here si the better version of Acts 20:28 (KJV)
Take heed therefore unto yourselves, and to all the flock, over the which the Holy Ghost hath made you overseers, to feed the church of God, which he hath purchased with his own blood.
The excuses used by unitarians to dismiss that have mostly to do with the natural way of preaching what Jesus said while being incarnate. That is the part that throws unitarians off so much. It never has been the central message to say "follow Jesus because he is the Word incarnate." But the unitarian pretends the message should be that or nothing.
Note. I did mention earlier --
However, that is a good question regarding a reason for John using the given approach. That is what led to recognition of the cultural context of Philo and Greek Philosophy. The gospel starts with what both Jew and gentiles were familiar with.