The word "logos" (Word) denotes (I) "the expression of thought" as embodying a conception or idea. λόγος "logos" is something said (including the thought). So the word "logos" means an expression of thought. It makes perfect sense if we use this understanding everywhere the word "logos" is used. So in John 1:1 the Word is not Jesus, but rather it became flesh, which is God's expression of thought or plan that became flesh with the coming of Jesus Christ.
Here's a partial list of how "logos" is translated in the New Testament...
cause, communication, sayings, saying, word, words, account, talk, question, treatise, intent, tidings, speaker, matter, mouth, work, utterance, preaching, speech, concerning, show, do, doctrine, reason, with, and thing.